About Lori Muller
Lori Muller is an executive leader, advisor, former franchise executive, broker-owner, and real estate innovator, author, and international speaker.
Lori Muller is a purpose-driven real estate executive with over 30 years of experience in sales, leadership, and innovation. From launching the first franchise in Wisconsin to leading U.S. operations nationally, Lori has shaped systems, empowered brokers, and pioneered strategies that drive scalable growth across the real estate ecosystem.
Building Brokerages With Impact
Lori Muller began her real estate journey as a REALTOR® and quickly moved into leadership roles by building the first franchise in Wisconsin. Her approach centered on developing strong cultures, training systems, and recruiting strategies that turned local offices into scalable operations. As she transitioned into corporate leadership, she carried her “people first” philosophy to the national stage, where she now influences brokers across the U.S. to grow their impact, profitability, and purpose.
Leading With Strategy & Purpose
Lori Muller’s strategic mindset has shaped a national real estate brand overseeing the U.S. division through nationwide masterminds, leadership coaching, and partnership programs that fuel broker success. With decades of experience across operations and education, Lori helps broker-owners align daily execution with long-term vision. Her ability to motivate teams and position brands for the future makes her a trusted leader in real estate innovation.
Lori Muller’s Story
Lori Muller’s roots in door-to-door sales gave her a deep understanding of grit, communication, and entrepreneurship. Over time, she transitioned into real estate where she built a thriving career by mentoring others and building systems for success. As a John Maxwell Certified Coach and international speaker, Lori shares her journey from sales agent to president—fueling others to grow not just their business, but their leadership legacy.